James Cook University Engineering & Innovation Centre

The James Cook University Engineering & Innovation Place is a landmark $100 million, state-of-the-art facility at JCU’s Townsville campus that sets a new standard for sustainable and resilient design in tropical environments. Recognised by UNESCO, the building was awarded the 2025 Prix Versailles Laureate for the World’s Most Beautiful Campuses, celebrating its innovation, creativity, respect for local heritage, and ecological efficiency.

James Cook University award winning architectural design
Wayfinding stands out in the context of the architecture creating clear navigational cues


The open and flexible interiors defined by transparency, visibility, and connectivity are enhanced by wayfinding elements grounded in legibility, simplicity, and visual harmony. A connected thread of yellow weaves through the space, guiding movement and enriching the user experience with an intuitive sense of orientation and spatial understanding.

Braille and tactile accessible wayfinding
Directory signage
External wayfinding
Prototyping and testing project stage
Installation of glazing manifestation supergraphics
Creating a welcoming arrival experience

Image credits: Andrew Rankin, Peter Bennets