Beyond the Game: Stadium Wayfinding

Dotdash has a twenty-five-year legacy in the design and implementation of comprehensive wayfinding strategies for major stadiums, arenas, and community sports precincts. These range from guiding audiences through a 70,000-seat stadium to defining the visual language of boutique training facilities. Work spans all stages of venue development from the master planning of circulation systems to the detailed design of signage, digital information, and placemaking graphics.

Aerial view of Mercedes Benz Arena Shanghai
Mercedes Benz Arena Shanghai, 2010
Inside Suncorp Stadium
Suncorp Stadium, 2003
Illuminated arrival wayfinding signage at the Gold Coast Aquatic Centre
Gold Coast Aquatics Centre, 2014
Anna Meares Velodrome, featuring entry signage wayfinding
Anna Meares Velodrome, 2018

Our stadium work spans the frameworks of state agencies, the operational settings of local government, and the priorities of national infrastructure. We work in step with architecture, landscape, engineering, and event overlay planning to ensure that navigation is seamless, adaptable, and responsive to changing modes of operation. 

Signage at Pat Rafter Arena
Pat Rafter Arena & Queensland Tennis Centre, 2009
Inside Queensland State Netball Centre stadium
Queensland State Netball Centre, 2019

We focus on connecting the urban realm with architecture, landscape, and transport systems to ensure consistent, legible navigation across built and open spaces for events of all scales.

National Rugby Training Centre, 2023
Wayfinding at Sydney Cricket Ground
Sydney Cricket Ground, Victor Trumpet Stand, 2010
The Brisbane Cricket Ground, commonly known as the Gabba stadium
The Gabba, 1999