With a diverse skill set and a passion for environmental graphic design, branding and identity - Sophie brings a full suite of creative skills to Wayfinding and Signage design.
Her background in architecture and interior design gives her the ability to confidently communicate with Clients and design collaborators - architects, landscape architects, project managers and builders.
Her career experience affords her an excellent understanding of spatial design, material specifications, construction and documentation skills. She is fluent in Revit and BIM 360.
Sophie has worked on a range of projects in the Education, Hospitality, Healthcare and Retail sectors. She has designed bespoke architectural and environmental graphics, interiors, brand identities including print and digital, packaging, and fabric design.
Sophie has had a stellar career both as a Matilda, and professional wakeboarder.
We are dotdash, an interdisciplinary design practice focused on wayfinding strategy.
We help millions of people find their way around our complex urban environments.