Design Values

Design is a process that is intended to meet a perceived set of needs. Understanding and prioritising the real needs is the critical starting point for a project.

Our design values determines our thinking and actions when we address these needs. They are based around these key areas:

• Investigate and understand the real needs of the end user.
• Appreciate the whole project to design within context.
• Achieve the best result with minimum intervention.
• Design solutions that incorporate Universal Design Principles.
• Explore and reiterate to bring continuous improvement to the solution.
• Collaboration with others to shift perception.
• Design from both the inside-out and the outside-in.
• Create both a social and commercial benefit.