Sunshine Coast Regional Wayfinding Strategy

The Sunshine Coast is a major local and international tourist destination in Australia. It covers 3000 square kilometres of sub tropical environments including a 220 kilometre coastline of golden surfing beaches.

Dot Dash aimed to combine a clear hierarchical wayfindng system with strong landmark elements that gave a sense of place to the local towns as well as provide consistent unifying urban elements from town to town in the region. A key strategy was to create strong information landmarks at public arrival and gathering points. These landmarks set a strong visual language that was then echoed in subsequent supporting signage. 

While the design elements are consistent they also change to respond to the different regions. The high tourism coastal sites use rounded concrete plinths as landmarks that suggest the erosion of the wind and the ocean. The hinterland uses simpler timber blades that convey a feeling of rural warmth.