Shanghai World Expo Performing Arts Centre

Built on the bank of the Huangpu River, the Shanghai World Expo Performing Arts Centre is the largest indoor performance arena in China and was one of five legacy pavilions at the 2010 Expo.

At 120,000 square metres, the 18,000-seat multi-purpose arena contains restaurants, cinemas, skating rink, shopping mall and a basketball court built to NBA standards. The venue was renamed the Mercedes-Benz Arena after Expo 2010.

Dot Dash developed the wayfinding sign program and the interior and exterior sponsor branding strategies.