2008 - 2009
Shanghai China
Shanghai World Expo Performing Arts Centre
Built on the bank of the Huangpu River, The Shanghai World Expo Performing Arts Centre is the largest indoor performance arena in China and is one of five legacy pavilions at the 2010 Expo. At 120,000 square meters, the 18,000-seat multi-purpose
arena contains restaurants, cinemas, skating rink, shopping mall and a basketball court built to NBA standards. The venue will be renamed the Mercedes-Benz Arena after the Expo 2010.
Dot Dash developed the wayfinding sign program and the interior and exterior sponsor branding strategies.
