Moreton Bay Cycleway. QLD. 2007
Brisbane City Council
Bayside biking and island hopping
The 150 kilometre long Moreton Bay Cycleway (MBC) is the longest planned cycle route on Australia’s east coast running across four local government areas. The MBC project is planned to roll out over a 5 year program linking and upgrading existing paths with new paths.
The MBC will not only assist regular cyclists and commuters, it will also be part of a wider tourism campaign for Moreton Bay promoting greater recreation such as cycling trips to nearby islands.
Dotdash developed a simple ‘Kit of Signs’ that can be applied as specific sections of the MBC are completed. The signs strength is in their use of a simple MBC identifier, use of colour in the landscape as well as detailed information tailored to meet the needs of the cyclists.
Sign types include major information signs, distance markers, and various directional signs including on-road route markers.
Both micro and macro mapping are used to allow the cyclist to both plan their journeys as well as know which services are located in their immediate vicinities such as public facilities, police and local tourism opportunities.
Distance marker signs are also used to assist cyclists in monitoring their progress on their journeys.
The sign construction is intended to be simple and cost effective as different manufacturers may produce the signage over time. Given the bayside location, stainless steel posts and fixings are used to minimise corrosion.
The cycleway symbolises an important linkage across many different environments where all parties can benefit by providing greater public access and use of Moreton Bay’s many recreational sites. The sign system has been embraced by the four Councils.
The project was the 2009 Winner in the Public Wayfinding Category in the Sign Design Society Awards in the UK.
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