Visual communication for the built environment wayfinding | placemaking | interpretation | celebration
About Us
Dot Dash is led by Company Directors Mark Ross and Despina Macris. We are based in Brisbane.
Over the past two decades we have completed projects in Australia, and more recently had the opportunity to contribute to and deliver projects in New Zealand, China and the United Kingdom.
Our primary focus is on delivering Wayfinding programmes for the public domain to improve legibility for all users.
We are engaged as specialists, to plan and develop strategies for urban centres and villages, parklands, education precincts, healthcare environments, stadia and major public events.
As a group of collaborative designers drawn from the industrial and graphic design and communication disciplines, our approach is to prepare clear wayfinding strategies in response to complex situations in the built environment.
'Dot Dash develops visual communication that enhances the experience and accessibility of the places we all inhabit.'
Wayfinding
Mark Ross sheds light on our most frequently asked question - what is wayfinding?
"Wayfinding is described as the cognitive processes that all people and animals go through to travel through space and particularly the urban environment.
In its simplest form, wayfinding requires three components:
• identifying where you are as a point
of origin for your journey,
• continuous reading of the
landscape as you travel through
it, a multi-sensory experience,
forming feedback for
decision-making, and
• identifying your destination when
you have arrived.
That is, wayfinding design, in its purest sense, would focus on ways of making all parts of the urban landscape easy to read and understand."
Wayfinding is more than designing a system of signs. It is an essential criteria and an integral piece in any design process, be it architectural, interior, landscape or urban design.